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About Us

About Agency CRM Lab

Learn how Agency CRM Lab approaches CRM reviews, automation guides, hands-on HighLevel coverage, and editorial independence.

Affiliate Disclosure: Agency CRM Lab is independent. We may earn a commission when you purchase through qualifying links, at no extra cost to you.

Our Perspective: Our HighLevel coverage is informed by substantial hands-on experience testing and using the platform, alongside current documentation and product research. Features and pricing can change, so time-sensitive details are checked against current sources.

Agency CRM Lab publishes practical guidance for agencies choosing and operating CRM, automation, and related marketing systems. Our HighLevel coverage is informed by substantial hands-on experience with the platform, not research alone.

How We Work

We separate durable operating advice from details that can change. Pricing, plan inclusions, and newly released features are checked against current sources. Our practical recommendations focus on workflows we can explain and evaluate rather than claims we cannot substantiate.

Affiliate Relationships

We use affiliate links on relevant pages. That commercial relationship does not change our goal of explaining trade-offs and identifying cases where a different category of software may be a better fit.